Designer & Art Director

 101+1 
 ADC 
 Pereira O'Dell 

 101+1 
 ADC 
 Pereira O'Dell 

 101+1 
 ADC 
 Pereira O'Dell 

 CD/Head of Art 
 Design 

 CD/Head of Art 
 Design 

For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design. 

Featured on: Little Black Book, AdForum.

Awards: 3X Bronze Cresta Awards, Red Dot 2023.

For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design. 

Featured on: Little Black Book, AdForum.

Awards: 3X Bronze Cresta Awards, Red Dot 2023.

For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design. 

Featured on: Little Black Book, AdForum.

Awards: 3X Bronze Cresta Awards, Red Dot 2023.

For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design. 

Featured on: Little Black Book, AdForum.

Awards: 3X Bronze Cresta Awards, Red Dot 2023.

For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design. 

Featured on: Little Black Book, AdForum.

Awards: 3X Bronze Cresta Awards, Red Dot 2023.

101logo_Hero
ezgif-3-491d40c95c
ezgif-5-a71196f482
ezgif-5-29e43c748d
ezgif-7-950d291429
101_1_logo
101+one_Logos
ADC_Posters1
ADC_Posters2
ADC_Posters6
ADC_Posters4
ADC_Posters3
ADC_Posters7
ADC_Posters5
ADC_Posters8
101+1_Poster9
101+1_KV

Spencer Campbell / CD
Luis Bacellar / Design Director + Design

Gabriel Iatchuk / Designer

MORE

Fargo in a boxDesign, PR, Packaging

IHOPDesign, Brand Identity

Instrument of HopeArt Direction, Activation, PR

ADC - 101+1Design, Art Direction

The Yellow Brick RoadFilm, Integrated

kid Cudi x BisquickDesign, Packaging

Pereira O'Dell Craft StudioBranding, Vidual Identity

AppleTV+ - Swan SongSocial, Design

IHOP - The NFTDesign, Brand Identity

Starts with a StellaDesign, Art Direction

Life and Money by CITIProduct Design, UI/UX

Jayden Daniels x BisquickDesign, Packaging

The Bestie Gift EverFilm, Activation, Social

Tame ITOOH, Integrated

Black HoopBranding, Design

2024© Eduardo "Dudu" Gomes

2024© Eduardo "Dudu" Gomes

2024© Eduardo "Dudu" Gomes

2024© Eduardo "Dudu" Gomes