101+1
ADC
Pereira O'Dell

CD/Head of Art
Design

For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design. 

Featured on: Little Black Book, AdForum.

Awards: 3X Bronze Cresta Awards, Red Dot 2023.

Videocase

holler: odudugomes@gmail.com 
Linkedin: /dudugomes

2025© Eduardo "Dudu" Gomes