Designer & Art Director
EDUARDO "DUDU" GOMES

Let's Put a Smile on Your Plate
IHOP
Pereira O'Dell

 CD/Head of Art
 Design
 3D&Motion

Film Production: Trevor & Little Minx
Directors: Trevor Shepard and The Chartrands

The goal was to create a Brand Expression System to give each product a sticky, exciting and eye-catching identity, in an intentional way that maintains brand linkage; The Smile is the core element of the design system. It plays an integral role across touchpoints. It features a central role for big, delicious-looking food shots that remind people of the griddle craft that is always on at IHOP. 

Featured on: Adweek, AdAge, The Drum, Nasdaq.
Smile360
IHOP_Nascar1
ihop_poster_1
ihop_poster_2
ihop_poster_3
ihop_ooh3
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holler: odudugomes@gmail.com 
Linkedin: /dudugomes

2025© Eduardo "Dudu" Gomes