Designer & Art Director
EDUARDO GOMES
"DUDU"

Let's Put a Smile on Your Plate
IHOP 
Pereira O'Dell 

 CD/Head of Art 
 Design 
 3D&Motion 

The goal was to create a Brand Expression System to give each product a sticky, exciting and eye-catching identity, in an intentional way that maintains brand linkage; The Smile is the core element of the design system. It plays an integral role across touchpoints. It features a central role for big, delicious-looking food shots that remind people of the griddle craft that is always on at IHOP. 

Featured on: Adweek, AdAge, The Drum, Nasdaq.
Smile360
IHOP_Nascar1
nascar1
nascar2
nascar3
nascar4b
IHOP_type_treatment2
IHOP_Colors
ihop_poster1
ihop_poster_2B
ihop_poster3B
ihop_ooh3
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holler: odudugomes@gmail.com 
Linkedin: /dudugomes

2025© Eduardo "Dudu" Gomes