Craft Studio 
_Pereira O'Dell 
 2023 

 Craft Studio 
_Pereira O'Dell 
 2023 

 Craft Studio 
_Pereira O'Dell 
 2023 

 Craft Studio 
_Pereira O'Dell 
 2023 

 Craft Studio 
_Pereira O'Dell 
 2023 

We developed the visual identity for Craft Studio, drawing inspiration from POD's rich history with chandeliers and their captivating play of light. Refraction became a central theme, symbolizing both clarity and adaptability, qualities integral to the brand’s ethos. This interplay of light and form informed the design, resulting in a distinctive identity that reflects the studio's commitment to craftsmanship and innovation.

We developed the visual identity for Craft Studio, drawing inspiration from POD's rich history with chandeliers and their captivating play of light. Refraction became a central theme, symbolizing both clarity and adaptability, qualities integral to the brand’s ethos. This interplay of light and form informed the design, resulting in a distinctive identity that reflects the studio's commitment to craftsmanship and innovation.

We developed the visual identity for Craft Studio, drawing inspiration from POD's rich history with chandeliers and their captivating play of light. Refraction became a central theme, symbolizing both clarity and adaptability, qualities integral to the brand’s ethos. This interplay of light and form informed the design, resulting in a distinctive identity that reflects the studio's commitment to craftsmanship and innovation.

We developed the visual identity for Craft Studio, drawing inspiration from POD's rich history with chandeliers and their captivating play of light. Refraction became a central theme, symbolizing both clarity and adaptability, qualities integral to the brand’s ethos. This interplay of light and form informed the design, resulting in a distinctive identity that reflects the studio's commitment to craftsmanship and innovation.

We developed the visual identity for Craft Studio, drawing inspiration from POD's rich history with chandeliers and their captivating play of light. Refraction became a central theme, symbolizing both clarity and adaptability, qualities integral to the brand’s ethos. This interplay of light and form informed the design, resulting in a distinctive identity that reflects the studio's commitment to craftsmanship and innovation.