Jayden Daniels made waves in his NFL Rookie of the Year season, and his secret weapon? Waffles. 'Before every game, I fuel up with exactly two Bisquick Waffles.
We crafted a complete visual identity for this exciting partnership, designing everything from packaging to social videos and digital assets that highlight this game-winning ritual.

Jayden Daniels made waves in his NFL Rookie of the Year season, and his secret weapon? Waffles. 'Before every game, I fuel up with exactly two Bisquick Waffles.
We crafted a complete visual identity for this exciting partnership, designing everything from packaging to social videos and digital assets that highlight this game-winning ritual.

Jayden Daniels has been making waves in his NFL debut, and his secret weapon? Waffles. 'Before every game, I fuel up with exactly two Bisquick Waffles.' We crafted a complete visual identity for this exciting partnership, designing everything from packaging to social videos and digital assets that highlight this game-winning ritual.

We collaborated with Kid Cudi and General Mills to create an exclusive Funnel Cake Mix that captures the sweet nostalgia of summers and state fairs. This carefully crafted limited edition mix brings Cudi's funnel cake recipe right into your kitchen, allowing everyone to create crispy, golden, and perfectly fluffy desserts at home. 1000 boxes manufactured and sold out in 9 hours after the online drop. 

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Jayden Daniels made waves in his NFL Rookie of the Year season, and his secret weapon? Waffles. 'Before every game, I fuel up with exactly two Bisquick Waffles.
We crafted a complete visual identity for this exciting partnership, designing everything from packaging to social videos and digital assets that highlight this game-winning ritual.