Designer & Art Director

Craft Studio
Pereira O'Dell

Head of Art
Design

We developed the visual identity for Craft Studio, drawing inspiration from POD's rich history with chandeliers and their captivating play of light. Refraction became a central theme, symbolizing both clarity and adaptability, qualities integral to the brand’s ethos. This interplay of light and form informed the design, resulting in a distinctive identity that reflects the studio's commitment to craftsmanship and innovation.

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